This means students can subscribe to Spotify Premium for $4.99 per month instead of $9.99 with the option of three additional annual renewals. Spotify offers a Premium subscription plan at a half price discount for students. Such success has been achieved by the Swedish music streaming service largely due to a well-thought-out effective marketing strategy and flexible pricing policy, as well as a loyalty program for certain categories of users. According to the official information of the service, it has about 150 million paid subscribers. This streaming platform has not only won the hearts of music lovers around the world, but has also gathered under its banner more than 380 million active monthly users from almost 200 countries. Spotify is now at the forefront of the world of streaming music.
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